Ever wondered what makes a cooking gadget a hit with both food lovers and business bigwigs? The Bertello Pizza Oven is a prime example, standing out on ABC’s “Shark Tank.” Eric and Andy Bert, from Woodbury, Minnesota, co-founded this oven. It’s special because it uses both gas and wood for cooking, a rare combo in pizza ovens.
Thanks to Kevin O’Leary’s investment, the Bertello Pizza Oven is making waves in outdoor cooking. It’s a game-changer in the market.
Key Takeaways
- The Bertello Pizza Oven features gas and wood combination heating, reaching up to 930 degrees Fahrenheit.
- Following its Shark Tank appearance, sales soared from $1 million to over $10 million.
- Investor Kevin O’Leary holds a 25% equity stake in the company.
- The oven’s sleek design measures 12.5 inches wide and 13.5 inches deep, ideal for outdoor tables.
- The “Everything Bundle” includes a gas-burning attachment, pizza peel, wood tray, thermometer, and outdoor cover, all for under $500.
- Bertello surpassed $75,000 in sales just 24 hours after the Shark Tank episode aired.
- Customer reviews highlight its affordability, versatility, and ability to produce restaurant-quality pizzas at home.
Introduction to the Bertello Pizza Oven
The Bertello Pizza Oven has won the hearts of pizza lovers everywhere. It started in 2017 with a Kickstarter campaign. Then, it hit it big in 2020 on “Shark Tank”. Now, it’s changing outdoor cooking with its compact, efficient, and versatile design.
Brief History
The Bertello Pizza Oven began in 2017. It gained popularity after its “Shark Tank” appearance in 2020. Kevin O’Leary invested $120,000 for 25% equity. By November 2021, Bertello had sold over $6.1 million worth of ovens.
Key Features
The Bertello Pizza Oven stands out for its SimulFIRE technology. It lets you use gas and wood together. This gives you the taste of wood-fired pizza with gas’s ease.
It’s also easy to use, move around, and works with different fuels. This makes it a top choice for both home cooks and pros.
- Patented SimulFIRE technology enabling gas and wood combination
- Compact and portable design for easy transport
- Ability to reach high temperatures quickly
- Affordable retail price of $250 with production costs at $84
- Strong market presence with over 500 reviews on Amazon
The Bertello Pizza Oven’s tech and multi-fuel options have made it a hit. By March 2023, it had sold $6.3 million in just 16 months after “Shark Tank”. Bertello is now teaming up with retailers to sell its ovens in stores. This move will help it reach even more people.
Bertello’s Unique SimulFIRE Technology
Bertello’s SimulFIRE technology is a game-changer in outdoor cooking. It combines gas and wood to fuel the oven. This mix speeds up heating and adds a real wood-fired taste, just like traditional brick ovens.
Gas and Wood Combination
The *gas-wood combo pizza oven* is a perfect blend. Gas heats up fast, while wood adds a smoky flavor. Bertello’s SimulFIRE tech lets the oven hit over 930°F quickly. It’s great for making pizzas and roasted veggies, offering endless possibilities.
Cooking Benefits
Bertello’s SimulFIRE tech brings many advantages. The oven can cook Neapolitan pizzas in under 2 minutes. The even heat from the *gas-wood combo pizza oven* ensures perfect toppings and crust. Plus, it makes pizzas with a crispy outside and a soft inside.
| Specification | Detail |
|---|---|
| Maximum Temperature | Over 930°F |
| Cooking Time for Neapolitan Pizza | Less than 2 minutes |
| Cooking Surface | 12.5″ wide x 13.5″ |
| Weight | 32.3 lbs |
| Included Accessories | Pizza stone, wood chip scoop, wood/charcoal tray |
| Additional Features | Fold-down legs, cover included |
The *gas-wood combo pizza oven* with Bertello’s SimulFIRE tech is a leader in outdoor cooking. It combines gas’s quick heat with wood’s rich flavor.
The Shark Tank Experience
Eric and Andy Bert’s pitch on “Shark Tank” was a game-changer for their business. Their Bertello Pizza Oven, which mixes gas cooking with wood-fired flavor, caught everyone’s eye. They asked for $120,000 for 10% of their company, drawing Kevin O’Leary’s interest.
Pitch to the Sharks
The Bertello Pizza Oven pitch was a hit. The Berts highlighted its unique features and market potential. Right after the episode aired on March 13, 2020, sales jumped by $75,000. This was just the start, with lots of media coverage and customer interest following.
Investment and Growth
Kevin O’Leary’s investment on Shark Tank boosted Bertello’s growth. Sales went from $640,000 before the show to $6.3 million in just 16 months. By early 2023, they hit over $10 million in sales. They also launched a new 16-inch model and accessories like oven covers and pizza stones in 2022.
| Timeline | Event | Sales |
|---|---|---|
| March 13, 2020 | Shark Tank Episode Airs | $75,000 in 24 Hours |
| June 2021 | Annual Revenue Update | $3 Million |
| December 2022 | Annual Revenue Update | $4 Million |
| April 2024 | Total Sales | Over $10 Million |
Why Choose Bertello for Outdoor Cooking?
Choosing Bertello for outdoor cooking offers a unique experience. It combines functionality with flavor. The oven can reach up to 800 degrees Fahrenheit, cooking a pizza in about three minutes. This makes it perfect for frequent use, even in bad weather.
The Bertello is known for its versatility. It’s not just for pizzas; it can cook meats, vegetables, and fish too. You can use propane, charcoal, or wood, letting you customize your cooking. For best results, preheat for 30 minutes and rotate the dough every 20-30 seconds.
The Bertello Pizza Oven suits everyone’s taste. You can make pizzas with broccoli and ricotta or goat cheese and caramelized onions. It’s also great for classic toppings like cheese, pepperoni, and sausage. The high temperatures help achieve crispy crusts, better than home ovens.
Portability is a big plus of the Bertello Pizza Oven. It’s light and durable, perfect for backyard parties or camping. You can get bundles with extras like a propane gas connector. This adds value, making it a better deal than dining out.
Bertello Pizza Oven Shark Tank: A Game Changer
Bertello Pizza Oven’s appearance on Shark Tank was a game changer. It led to a huge surge in growth and popularity. After their impressive pitch, they got a $120,000 investment for 25% equity from Kevin O’Leary. This move led to Bertello experiencing exponential growth and success.
Post-Shark Tank Success
Before Shark Tank, Bertello made $1 million in sales. But after their appearance, sales skyrocketed to $6.3 million. In just 24 hours after the show, they made $75,000 in sales.
A single QVC show in November 2022 brought in $3 million in sales. By the end of 2022, annual revenue jumped to $4 million. By April 2024, total sales hit $10 million. These numbers show how Bertello used Shark Tank success to become a top pizza oven in the U.S.
User Reviews and Testimonials
Customer satisfaction is key to Bertello’s success after Shark Tank. Over 500 positive Amazon reviews show the oven’s ability to make authentic, wood-fired pizzas at home. Users love its effective heating and ease of use, saying it makes pizzas taste amazing.
Bertello’s innovations, like the gas burner attachment, have expanded their market and boosted customer satisfaction. These changes have made Bertello a leader in outdoor cooking.
“Ever since I got my Bertello, pizza night has become the highlight of our weeks. The oven’s versatile fuel options and easy-to-use design make it a game changer. Plus, the taste is unmatched!” — Amazon Review
| Parameter | Pre-Shark Tank | Post-Shark Tank |
|---|---|---|
| Initial Sales | $1 million | $6.3 million |
| Revenue within 24 Hours of Airing | – | $75,000 |
| Annual Revenue (Dec 2022) | $640,000 | $4 million |
| Total Sales (April 2024) | – | $10 million |
Bertello’s journey after Shark Tank shows innovation, rapid growth, and a focus on customer satisfaction. These factors have made Bertello a leader in outdoor cooking.
How to Use the Bertello Pizza Oven
The Bertello pizza oven is a portable and innovative oven that’s easy to use. It’s perfect for making delicious pizzas at home. Here, we’ll show you how to set it up and give you cooking tips to get the best results.
Setup Process
Setting up the Bertello oven is simple. First, choose between gas or wood for heating. If you pick gas, attach a propane tank. For wood, fill the tray with pellets or charcoal.
Next, put in the 0.6″ thick Cordierite pizza stone. This stone helps keep the heat in for a crispy crust. Preheat the oven for 20 minutes with gas or until the wood burns well.
Cooking Tips
Here are some tips for cooking great pizzas:
- Temperature Monitoring: Use a temperature gun to check the stone’s heat. It should be over 900°F for quick, authentic Neapolitan pizzas.
- Minimal Toppings: Too many toppings can cause uneven cooking and sticking. Keep toppings simple for the best results.
- Proper Tools: Get a turning peel to rotate your pizza. This helps cook it evenly and avoids burnt edges.
- Fuel Tips: Try different woods or charcoals to find your favorite flavor. Make sure the fire is balanced for even heat.
By following these steps and tips, you’ll become a pro at making pizzas with your Bertello oven. Remember, practice makes perfect. Each time you cook, you’ll get closer to making pizzas like a pizzeria.
Portability and Convenience
The Bertello Pizza Oven is loved for its small size and easy transport. It’s perfect for those who enjoy cooking outdoors. It’s built to last and works well on patios or balconies.
Design and Build
The oven weighs just over 35 pounds. It’s made of stainless steel, which keeps heat in well. You can cook with wood, charcoal, pellets, or gas, making it very versatile.
It can get hotter than 900°F. This lets you make authentic Neapolitan pizzas fast.
Ease of Transport
The Bertello Pizza Oven is easy to move around. It has a handle that makes lifting simple. This means you can take it to different places, like a friend’s house or a picnic.
It’s great for making pizzas wherever you are. This shows how the oven combines convenience with top-notch performance.
Comparison to Other Outdoor Pizza Ovens
The Bertello outdoor pizza oven is known for its affordability and ability to use different fuels. It stands out when compared to Ooni, Gozney, and Solo Stove. Let’s look at how it stacks up.
| Model | Price | Fuel Options | Max Temperature | Weight | Oven Dimensions (LxWxH in inches) | Max Pizza Diameter |
|---|---|---|---|---|---|---|
| Bertello Everything Bundle | $489 | Wood, Charcoal, Gas | 950°F | 27.8 lbs | 22 x 14 x 10 | 12 inches |
| Ooni Karu 16 | $799/$1019 | Wood, Charcoal, Gas | 950°F | 63.6 lbs | 33 x 32 x 20 | 16 inches |
| Ooni Koda | $399 | Gas | 950°F | 20 lbs | 15.7 x 11.6 x 24.8 | 12 inches |
| Ooni Fyra | $299 | Wood Pellets | 932°F | 22 lbs | 22.7 x 16.1 x 28.3 | 12 inches |
| Roccbox | $499/$599 | Gas, Wood | 950°F | 44 lbs | 16.3 x 21 x 18.6 | 12 inches |
| Solo Stove Pi | $399/$499 | Wood, Gas | 900°F | 30.5 lbs | 20.5 x 20.5 x 15.1 | 12 inches |
| Gozney Dome | $1,699/$1,999 | Wood, Gas | 950°F | 128 lbs | 26 x 24.8 x 28.8 | 16 inches |
| Ooni Volt | $999 | Electric | 850°F | 39.2 lbs | 24.2 x 20.8 x 10.9 | 12 inches |
The Bertello is a top choice because of its price and versatility. It can cook at high temperatures, just like Ooni and Roccbox. But, its SimulFIRE technology gives pizzas a unique flavor, making it stand out.
In short, the Bertello is a great value for outdoor cooking fans. It’s affordable and can use different fuels. This makes it a top pick for anyone looking at pizza oven options.
Special Features of the Bertello Everything Bundle
The Bertello Everything Bundle is a complete cooking solution for both enthusiasts and professionals. It comes with premium accessories to make outdoor cooking better.
Included Accessories
- Gas burner attachment that heats the oven to over 900°F in less than 20 minutes
- Wood tray allowing an authentic multi-fuel experience
- Pizza peel for easy handling of pizzas
- Thermometer to monitor precise temperatures
- Outdoor cover to protect the oven from elements
Value for Money
The Bertello Everything Bundle is a great deal. It includes everything you need to start cooking right away. Buying this bundle saves money compared to getting each item separately.
The oven is built tough with carbon and stainless steel. It has a Cordierite pizza stone for the best cooking. It can get hotter than 900°F, making perfect Neapolitan pizzas fast.
Accessory Details
| Accessory | Description |
|---|---|
| Gas Burner Attachment | Heats the oven to over 900°F in under 20 minutes |
| Wood Tray | Facilitates authentic wood-fired cooking |
| Pizza Peel | Helps in handling pizzas effortlessly |
| Thermometer | Ensures precise temperature monitoring |
| Outdoor Cover | Protects the oven from outdoor elements |
User Experience and Feedback
Users of the Bertello Pizza Oven often talk about its great cooking and strength. They love how it can get up to 930°F. The wood insert helps keep it over 800°F, making pizzas cook in about three minutes.
When using gas, it heats up in 15-20 minutes. The mix of gas and wood gives pizzas a special flavor. Some users say using only wood can make the aroma a bit bitter.
Cooking Performance
The Bertello can cook more than just pizza, like meats and veggies. The cordierite baking stone is great for keeping crusts crispy and meat juices in. People like how easy it is to use gas, wood, or charcoal.
But, there are some downsides. The inside is small, so pizzas can’t be bigger than 10-11 inches. Some users have trouble with flames getting too close, causing burnt crusts.
Durability over Time
Long-term users really like how durable the Bertello is. Its strong build and small size make it easy to move around. It’s perfect for outdoor use and small patios.
Even though it’s portable, it’s very strong. Many say it’s better than other brands in this area. The oven’s black finish looks good and lasts through all kinds of weather, making it a staple in outdoor kitchens.