What if you could change how you drink water with just one button?
The LARQ water bottle is more than a way to stay hydrated. It’s a stylish, self-cleaning bottle that has caught the eye of Shark Tank investors. It combines style, convenience, and self-cleaning hydration technology for cleaner water. This move into Shark Tank innovations has made LARQ stand out in a crowded market.
With PureVis™ and Nano Zero technologies, LARQ is leading the way. It focuses on health, convenience, and sustainability. Plus, it helps clean oceans and gives clean water to those who need it. The story of Justin Wang, LARQ’s founder, shows the brand’s big impact and innovation.
Key Takeaways
- LARQ uses PureVis™ and Nano Zero technologies for top-notch water quality.
- The company made $5.5 million in its first year and is expected to hit nearly $20 million this year.
- LARQ got $1 million for a 4% stake from Lori Greiner and Kevin O’Leary on Shark Tank.
- The startup sold 20,000 pitchers before they even hit the market, taking on big names like Brita.
- LARQ is all about being green, cutting down on single-use plastics, and helping with global clean water projects.
Introduction to LARQ
Founded in July 2017 by Justin Wang, LARQ aims to change how we think about water bottles. It wants to fight the growing use of single-use plastics. LARQ is known for its UV-C LED technology that cleans water and keeps the bottle germ-free.
LARQ appeals to those who care about the planet. Buying one of their bottles helps the environment. They also give 1% of their sales to help the planet, showing their dedication to sustainability.
LARQ’s Kickstarter campaign was a huge success, raising $1,374,021 from 12,758 backers. They started with a goal of $30,000. This success led to more funding, including $10.7 million in 2019 and 2020.
After Shark Tank, LARQ made a deal for $1 million in exchange for 4% of the company. This made the company worth $25 million. By 2022, they expected to make over $30 million, showing their growing success.
Amazon customers love LARQ’s UV light technology. It keeps water clean for up to 60,000 uses. This makes LARQ a key player in the future of water bottles.
Justin Wang: The Visionary Behind LARQ
Justin Wang is a top entrepreneur who made LARQ a success. His journey started with a career that prepared him for sustainable business leadership. This foundation helped him create a game-changing self-cleaning water bottle.

Early Life and Career
Justin Wang showed his entrepreneurial spirit early on. Before LARQ, he worked in different fields, gaining valuable experience. He worked in beauty-tech, focusing on design and innovation for users.
Later, he worked at investment firms. This helped him understand markets and what people want. His varied career prepared him to lead in sustainable business, leading to LARQ.
Inspiration for LARQ
Wang was inspired by the need to reduce water waste. He saw the harm of single-use plastics and the dangers of old water bottles. He wanted a solution that was both useful and good for the planet.
LARQ changed the water bottle world. It combines new tech with green ideas. Wang’s goal was to make a product that’s useful, looks good, and helps the environment. This has raised the bar in sustainable business.
Technology Behind LARQ Self-Cleaning Water Bottle
The LARQ Self-Cleaning Water Bottle changes the game in clean water tech. It uses top-notch purification systems for modern hydration needs. The bottle keeps water and container clean from harmful stuff. This is thanks to PureVis™ UV-C LED tech and Nano Zero Technology, offering unmatched cleanliness and ease.
PureVis™ UV-C LED Technology
At LARQ’s core is PureVis™ UV-C LED sterilization. This tech uses UV-C light to kill up to 99.99% of harmful germs, like E.coli. The UV-C rays are medical-grade, used in hospitals for cleaning. The bottle cleans itself every few hours, keeping water pure all the time.
The PureVis™ UV-C LED tech is safe and eco-friendly. It’s mercury-free and non-toxic. The UV-C LED module quickly cleans the bottle’s inside and kills bacteria, making it easy to use and very effective.
Nano Zero Technology
LARQ goes beyond UV-C LED with Nano Zero Technology. This tech improves water quality, making it safe and tasting good. It means no need for replacement filters, saving money and effort.
The Nano Zero Technology adds to LARQ’s eco-friendly mission. It offers a safe, filter-free way to stay hydrated, cutting down on plastic waste. This shows LARQ’s commitment to combining green practices with the latest tech for today’s consumers.
| Feature | Details |
|---|---|
| Price | $99.00 |
| Sizes | 17 oz, 25 oz |
| Bio-Contaminant Elimination | 99.99% |
| Effectiveness Cycle | 20 seconds for 99.8% E.coli |
| Temperature Maintenance | Cold for 24 hours, Hot for 12 hours |
| Battery Life | Up to one month per charge |
| Sustainability | BPA and plastic-free, no replacement filters needed |
The LARQ Shark Tank Journey
Being on entrepreneur reality show Shark Tank was a big change for LARQ. The episode aired on April 16th, 2021. It showed Justin Wang’s dream for his self-cleaning water bottle.
The Shark Tank pitch asked for $500,000 for 1% of LARQ. This made LARQ seem worth $50 million, the highest ever on the show. The “Sharks” were skeptical at first.
Before the show, LARQ worked hard for 2-3 months. They practiced with Shark mannequins and perfected their pitch. Justin Wang spent 2-3 hours a day on it.
He shared impressive numbers, like $5.5 million in revenue in the first year. By the third year, they hoped to make $14 million.

LARQ’s tech, PureVis™ UV-C LED, kills bacteria and viruses. Its goal to stop single-use plastic bottles won over viewers. Soon, LARQ got $10 million in Series A funding from big firms.
Shark Tank made LARQ famous, with features in Today and Forbes. They launched new products in 2023. The deal with the Sharks is still a secret, but LARQ’s success on the show is clear.
Now, LARQ shows how a smart Shark Tank pitch can boost a brand. It led to big investment deals and success in the market.
Kickstarter Success and Early Sales
The journey of LARQ in crowdfunding is truly impressive. It started in December 2017 with their first Kickstarter campaign. This campaign raised over $1.3 million, showing strong demand for their self-cleaning water bottle.

After the first campaign’s success, LARQ launched another for their pitcher and an IndieGoGo campaign. These efforts brought in more millions. They proved LARQ’s ability to attract early adopters looking for sustainable, health-conscious solutions.
| Company | Total Sales Generated | Investment Deal |
|---|---|---|
| Scrub Daddy | $1 billion | Lori Greiner invested $100,000 for 10% equity |
| The Comfy | $250 million | Barbara Corcoran invested $50,000 for 30% equity |
| Squatty Potty | $208 million | Lori Greiner invested $350,000 for 10% equity |
| Bombas | $225 million | No deal on Shark Tank, but achieved success through online sales |
| Ring | $611 million | Kevin O’Leary invested 10% in exchange for collaboration |
| Tipsy Elves | $100 million | Robert Herjavec invested $100,000 for 10% equity |
These crowdfunding achievements laid a strong foundation for LARQ’s growth. Today, 70% of LARQ’s sales come directly from consumers. This shift towards a sustainable model is significant. Subscribers have doubled each year, and LARQ expects subscription sales to soon outdo one-time sales.
The early Kickstarter successes and subsequent growth show the power of innovation, marketing, and early adopter enthusiasm. This combination has set LARQ up for long-term success.
LARQ’s Product Range
LARQ has changed the hydration market with a range of new and stylish products. They offer self-cleaning water bottles and the first innovative water pitcher. LARQ keeps adding to their line with the latest in hydration tech.
Self-Cleaning Water Bottles
The heart of LARQ’s products, the self-cleaning water bottles, use PureVis™ UV-C LED tech. This tech kills up to 99.9999% of harmful germs, making water clean to drink. You can choose from the LARQ Bottle PureVis™ 2, LARQ Bottle PureVis™, and LARQ Bottle Filtered. These bottles look good and work well.
LARQ Pitcher
LARQ also offers water pitchers for use at home. The LARQ Pitcher PureVis™ and LARQ Pitcher use Nano Zero Filter tech and plant-based filters. They remove lead, chlorine, PFAS, and HAA5, giving you clean, tasty water.
Future Product Innovations
LARQ is always leading in hydration tech. They’re working on portable purifiers, advanced filters, and more. The LARQ Filter Straw and stylish accessories like the silicone boot are coming soon. LARQ focuses on designs that are both sustainable and useful, promising more exciting products in the future.
Sustainability Efforts by LARQ
LARQ is dedicated to making the environment better. They use advanced tech and team up with green groups. Their work shows in their products and partnerships, aiming to cut down plastic waste and protect nature.
Reducing Single-Use Plastics
LARQ’s water bottle uses UV-C LED tech to kill bacteria and viruses. It does this without filters or chemicals. This helps people use less plastic and drink clean water from different sources.
The bottle cap is easy to use with one hand and keeps water in. It also makes sure water is clean and free from bad smells. This makes drinking water a healthy choice for the planet.
Partnerships for Environmental Impact
LARQ also works with green groups to help the environment. They focus on making nature cleaner and greener. This shows LARQ’s big goal to protect our planet.
LARQ supports groups that care about the environment. They work together to make the world a better place. This shows LARQ’s strong commitment to being green and reducing plastic waste.
Customer Reviews and Feedback
Customer reviews and feedback are key in checking if LARQ’s products work well and are easy to use. People love its self-cleaning features and green design. They say it’s a top choice for staying hydrated.
Users often talk about how well the LARQ Bottle keeps water clean. The LARQ Bottle PureVis, for example, uses UV-C tech to kill up to 99% of harmful bacteria. It’s also easy to use every day.
The LARQ Bottle Filtered system is another hit, thanks to its Nano Zero filtration. It removes harmful stuff like microplastics and heavy metals. It can filter up to 40 gallons of water before needing a new filter.
“Since getting the LARQ Bottle, my water tastes cleaner than ever. Plus, I’m helping the planet,” says one happy customer. People also like how convenient the bottle is, like its long-lasting charge and quick sanitation cycle.
| Feature | LARQ Bottle PureVis | LARQ Bottle Filtered |
|---|---|---|
| Price | $99 | $58 |
| Technology | UV-C LED | Nano Zero Filtration |
| Contaminants Eliminated | 99% of bio-contaminants | Microplastics, chlorine, heavy metals |
| Water Filtration | Not applicable | Up to 40 gallons |
Many love the self-cleaning feature of LARQ bottles. But some experts say UV light doesn’t remove all contaminants. Still, most users are very happy with their bottles, especially how easy they are to keep clean.
LARQ’s mix of new tech, simplicity, and eco-friendliness has won over many fans. Even Shark Tank invested $1M, showing how much people trust LARQ. This makes LARQ a top name in the market.
LARQ in the Market: Competing Brands
LARQ is changing the water bottle game with its self-cleaning tech. It faces tough competition from big names like S’well and Brita. Each brand has its own strengths, making the market very interesting.
Comparison with S’well
S’well is known for stylish, insulated water bottles. They keep drinks hot or cold for hours. But LARQ stands out with its PureVis™ UV-C LED tech.
This tech kills 99.99% of harmful germs, making LARQ a top choice for health lovers. Even though both brands are pricey, LARQ’s focus on cleanliness is a big plus.
Battle with Brita
LARQ is also taking on Brita in the pitcher market. Brita is a big name in water filtration, trusted by many. But LARQ is using its PureVis™ tech in pitchers too.
This move shows LARQ’s commitment to innovation. It’s ready to challenge the big guys and bring something new to the table.
LARQ is growing fast and improving its tech. It’s making a big splash in the market. With its advanced tech and design, LARQ is a force to be reckoned with.
FAQ
What is the unique feature of LARQ water bottles?
How does LARQ’s Nano Zero Technology work?
Who is the founder of LARQ?
What was LARQ’s experience on Shark Tank?
How did LARQ perform on Kickstarter?
FAQ
What is the unique feature of LARQ water bottles?
LARQ water bottles use PureVis™ UV-C LED Technology. This technology self-cleans and purifies the water. It ensures up to 99.99% eradication of bacteria and viruses.
How does LARQ’s Nano Zero Technology work?
LARQ’s Nano Zero Technology aids in filtration. It removes various contaminants from the water. This ensures safety and enhances taste.
Who is the founder of LARQ?
Justin Wang founded LARQ in July 2017. He aimed to address single-use plastic water bottles. He wanted to make drinking water more pristine and accessible.
What was LARQ’s experience on Shark Tank?
On Shark Tank, LARQ asked for a 0,000 investment for a 1% stake. This was the highest valuation in the show’s history. Justin Wang’s impressive revenue statistics led to multiple offers from the Sharks.
How did LARQ perform on Kickstarter?
LARQ’s first Kickstarter campaign in December 2017 raised over
FAQ
What is the unique feature of LARQ water bottles?
LARQ water bottles use PureVis™ UV-C LED Technology. This technology self-cleans and purifies the water. It ensures up to 99.99% eradication of bacteria and viruses.
How does LARQ’s Nano Zero Technology work?
LARQ’s Nano Zero Technology aids in filtration. It removes various contaminants from the water. This ensures safety and enhances taste.
Who is the founder of LARQ?
Justin Wang founded LARQ in July 2017. He aimed to address single-use plastic water bottles. He wanted to make drinking water more pristine and accessible.
What was LARQ’s experience on Shark Tank?
On Shark Tank, LARQ asked for a $500,000 investment for a 1% stake. This was the highest valuation in the show’s history. Justin Wang’s impressive revenue statistics led to multiple offers from the Sharks.
How did LARQ perform on Kickstarter?
LARQ’s first Kickstarter campaign in December 2017 raised over $1.3 million. Later campaigns for their pitcher and other products also brought in millions. This contributed to early sales growth and venture capital interest.
What products does LARQ offer?
LARQ offers a range of products, including self-cleaning water bottles and the LARQ Pitcher. They plan to introduce more hydration innovations. These products combine advanced filtration and UV-C LED technologies.
What sustainability efforts is LARQ involved in?
LARQ works to reduce single-use plastics. They partner with groups like 1% for the Planet. This supports environmental sustainability and initiatives for ocean restoration and clean water for communities in need.
How is LARQ water bottle different from brands like Brita and S’well?
LARQ and S’well focus on stylish hydration solutions. But LARQ’s self-cleaning and purifying features make it unique. Against Brita, LARQ competes with advanced filtration and UV-C LED technologies in their pitchers.
What do users say about LARQ products?
Users praise LARQ products for their effectiveness, convenience, and user-friendliness. They often mention the self-cleaning feature, water purity, and overall performance.
What motivated Justin Wang to create LARQ?
Justin Wang was inspired by his experiences in the beauty-tech industry and investment firms. He wanted to create a sustainable and user-friendly hydration solution. He aimed to reduce single-use plastic waste.
.3 million. Later campaigns for their pitcher and other products also brought in millions. This contributed to early sales growth and venture capital interest.
What products does LARQ offer?
LARQ offers a range of products, including self-cleaning water bottles and the LARQ Pitcher. They plan to introduce more hydration innovations. These products combine advanced filtration and UV-C LED technologies.
What sustainability efforts is LARQ involved in?
LARQ works to reduce single-use plastics. They partner with groups like 1% for the Planet. This supports environmental sustainability and initiatives for ocean restoration and clean water for communities in need.
How is LARQ water bottle different from brands like Brita and S’well?
LARQ and S’well focus on stylish hydration solutions. But LARQ’s self-cleaning and purifying features make it unique. Against Brita, LARQ competes with advanced filtration and UV-C LED technologies in their pitchers.
What do users say about LARQ products?
Users praise LARQ products for their effectiveness, convenience, and user-friendliness. They often mention the self-cleaning feature, water purity, and overall performance.
What motivated Justin Wang to create LARQ?
Justin Wang was inspired by his experiences in the beauty-tech industry and investment firms. He wanted to create a sustainable and user-friendly hydration solution. He aimed to reduce single-use plastic waste.