Ever thought about how a simple car accessory became a hit on Shark Tank? The Moki Doorstep makes getting to your car roof easy. It’s loved by adventurers and families. Plus, it shows a great story of success on Shark Tank.
Key Takeaways
- Moki Doorstep appeared on Shark Tank, seeking $150,000 for 5% equity from the Sharks.
- The Kickstarter campaign raised $110,736, well above its original $2,000 goal.
- The founders eventually sold the company for $3 million to Daymond John.
- The product is still available through Rightline Gear, which licensed it from the founders.
- Moki Doorstep’s annual sales are reported to be between $500,000 and $1 million.
- It costs $10.50 to manufacture and retailed for $44.95 initially, now available for as low as $39.73.
- Despite legal challenges, the product continues to thrive in major retailers like Amazon, Walmart, and REI.
Introduction to Moki Doorstep
The Moki Doorstep origin comes from a need to easily access car roofs. This car roof access innovation was inspired by the “Moki steps,” ancient footholds used by the Pueblo people. Alyssa and Zachary Brown invented Moki Doorstep to solve the problem of reaching car roofs easily.
Background and Origin
The idea for the Moki Doorstep origin started with the Brown family’s own struggles. Alyssa and Zachary, being outdoor lovers, had trouble reaching their SUVs’ roofs. They wanted to create a solution that worked with any vehicle. They drew inspiration from “Moki steps” to make a modern product for automotive accessories.
Brief Overview of the Product
The car roof access innovation of Moki Doorstep is its patented design. It securely hooks onto any vehicle’s door latch. Made from solid steel, it can hold up to 2,500 pounds, ensuring safety and durability. This feature helps users, especially shorter ones, load and unload items from the car roof easily.
Since its launch, Moki Doorstep has become popular. It got a boost from media, including a memorable appearance on Shark Tank. Daymond John saw great potential in this automotive accessory.
| Feature | Detail |
|---|---|
| Weight Capacity | Up to 2,500 pounds |
| Material | Solid Steel |
| Dimensions | 3.9″ x 5.5″ x 9.3″ |
| Weight | 1.8 lbs |
| Retail Price | $34.95 – $44.95 |
Founders Alyssa and Zachary Brown
Alyssa Brown and Zachary Brown are the minds behind Moki Doorstep. They used their skills and love for the outdoors to solve a problem. This section explores their journey and what inspired Moki Doorstep.
Personal Background
Alyssa Brown works in the emergency room, and Zachary Brown is a firefighter. They are partners in life and in innovation. Their jobs have taught them to think fast and solve problems, skills that helped Moki Doorstep succeed.
Motivation Behind Moki Doorstep
Alyssa and Zachary Brown wanted to make roof rack access easier. As outdoor lovers, they faced many challenges. They created Moki Doorstep to solve this problem, making it safe and easy for everyone.
| Key Details | Information |
|---|---|
| Founders | Alyssa Brown and Zachary Brown |
| Initial Investment | $30,000 |
| Kickstarter Success | $110,000 in 30 days |
| Cost Per Unit | $10.54 |
| Retail Price | $44.95 |
| Annual Sales Estimate | $1 million (Amazon) |
Alyssa and Zachary Brown are true innovators. They turned a personal challenge into a product that has changed how we access vehicle roofs.
Moki Doorstep on Shark Tank
In 2019, Alyssa and Zachary Brown appeared on Shark Tank. They wanted $150,000 for 5% of their company. They showed how their product is simple, efficient, and needed by many.
The Pitch and Investment Seek
Alyssa and Zachary explained their solid steel doorstep. It hooks onto the car’s U-shaped door latch. This makes it easy to access the roof for storage or luggage.
Their clear pitch caught the Sharks’ attention. They saw the product’s value and potential.
Interaction with the Sharks
The Sharks were impressed by the product’s practicality. Daymond John saw a lot of potential. He offered $450,000 for 20% of the company first.
But then, he made a big offer. He wanted to buy the whole company for $3 million. The Browns accepted.
This deal was a big win for Moki Doorstep. It gave them the money and support to grow. Daymond John’s investment helped them reach more people. This moment showed how a good pitch can lead to big success.
- Initial ask: $150,000 for 5% equity.
- Daymond John’s final offer: $3 million for entire company.
- Highlighted product ease-of-use and market readiness.
| Detail | Information |
|---|---|
| Initial Ask | $150,000 for 5% equity |
| Daymond John’s Initial Offer | $450,000 for 20% equity |
| Final Deal | $3 million for full company ownership |
Product Design and Features
The Moki Doorstep, featured on Shark Tank, has a design that’s both practical and easy to use. It’s a sturdy car roof rack accessory that helps you reach your vehicle’s roof safely. This avoids injuries and damage.
Solid Steel Construction
Made from solid steel, the Moki Doorstep is incredibly durable and strong. It can hold up to 510 lbs, making it perfect for everyone. The material is chosen for its long-lasting quality and safety.
Dual-Position Hook & Platform
The Moki Doorstep’s dual-position hook and platform stand out. It allows for flexible positioning, giving you the support you need. Whether you’re carrying a kayak, bike, or other roof-top items, it’s designed to adapt.
Universal Vehicle Fit
This car step fits any vehicle thanks to its smart design. It attaches to any car door latch, fitting a wide range of cars. This makes it very convenient for car owners.
The Moki Doorstep is small and light, measuring 3.9″ x 5.5″ x 9.3″ and weighing 1.8 lbs. It comes with a lifetime warranty and a 60-day return policy. Plus, it ships quickly and offers free shipping on orders over $200. These perks, along with the Rack Rewards Program, make it a great choice for safely accessing your car’s roof.
Kickstarter Campaign Success
The Moki Doorstep Kickstarter campaign was a turning point for the brand. It became one of the most memorable crowdfunding success stories. This financial support proved the product’s demand and laid the groundwork for future success.
Funding Goals and Achievements
The Moki Doorstep Kickstarter campaign saw over $110,000 in funding, exceeding all expectations. The company sold about 3,000 units in just a month. This showed the product’s strength and appeal, winning over backers and investors.
Soon after, an extra $6,000 in sales came from the New England Camping and RV Expo in one weekend. This was a big boost.
Community Support and Feedback
The community’s support was key to the campaign’s success. The Moki Doorstep Kickstarter not only sold well but also got valuable feedback. This feedback helped improve the product for the future.
Testimonials from supporters made Moki Doorstep a respected name in crowdfunding success stories. This feedback ensured the product met user needs and kept customers happy.
Moki Doorstep’s Licensing Deal with Rightline Gear
After a standout appearance on Shark Tank, Moki Doorstep landed a key deal with Rightline Gear. This deal is a big win for the company, boosting its sales and distribution. It has helped Moki Doorstep soar in the market.
Details of the Licensing Agreement
The deal with Rightline Gear is for 8 years in North America. It has made Moki Doorstep’s production smoother and its market bigger. Now, Moki Doorstep products are in big stores like REI and Academy Sports. This makes them more visible and available to more people.
Impact on Distribution and Sales
The partnership with Rightline Gear has changed Moki Doorstep’s game. Before, their product was hard to find. Now, it’s everywhere thanks to Rightline Gear’s wide network. This means more people can buy Moki Doorstep products.
- Key Statistics
- Moki Doorstep products are now available at major retailers and online platforms such as Amazon.
- Estimated net worth of Moki Doorstep stands at around $5 million as of 2024.
- The company’s annual revenue ranges between $500,000 and $1 million.
- In the weeks following their Shark Tank appearance, Moki Doorstep achieved $1 million in product sales.
| Details | Statistics |
|---|---|
| Licensing Deal Duration | 8 years in North America |
| Market Value Post-Deal | Estimated $3 million-$4 million |
| Average Selling Price Post-Deal | $44.95 |
| Products Available At | REI, Amazon, Klymit |
The deal with Rightline Gear has made a huge difference for Moki Doorstep. It shows how important partnerships are in the business world.
Moki Doorstep’s Marketing and Sales
Moki Doorstep has found success through smart partnerships and marketing. This part looks at retail deals, online sales, prices, and what customers say. These factors help Moki Doorstep stand out in the market.
Retail Partnerships
Moki Doorstep is found in big stores like Dick’s Sporting Goods, REI, and Duluth Trading Co. These deals have made the product more accessible. Now, people can easily find Moki Doorstep in trusted stores.
Online Availability and Pricing
Online, Moki Doorstep is available on Amazon and the Klymit website for $49.99. This makes it easy for customers to buy from home. The price is fair, showing the product’s quality and value.
Customer Reviews and Testimonials
Customer feedback is key to Moki Doorstep’s success. People love how easy it is to use and how well it’s made. It’s a big help for getting to car roofs easily. Good reviews keep bringing in new customers and keep the loyal ones coming back.
| Retail Partnerships | Online Availability | Customer Reviews |
|---|---|---|
| Dick’s Sporting Goods | Amazon | Ease of Use |
| REI | Klymit | Sturdy Construction |
| Duluth Trading Co | – | Effective |
Moki Doorstep’s success comes from its focus on retail and customer feedback. With smart partnerships, clear prices online, and great reviews, it has made a strong mark in the market. This ensures steady growth and keeps customers trusting the brand.
Safety and Durability of Moki Doorstep
The Moki Doorstep is built with safety in mind for car roof step users. It’s made with durable materials, supporting up to 2,200 pounds. This makes it perfect for loading outdoor gear.
It’s made of high-strength steel, lasting long and strong. The Moki Doorstep is built to handle tough use. It’s great for getting to your car’s roof, with a design that keeps you stable.
It fits securely into your car’s frame, giving you a safe place to work. This makes loading gear easy and safe, reducing the chance of accidents.
| Feature | Description |
|---|---|
| Material | High-strength steel |
| Weight Capacity | 2,200 pounds |
| Manufacturing Cost | $10.50 per unit |
| Selling Price | $44.95 |
| Units Sold | Over 150,000 |
| Rating | 5 stars from 56 reviews |
| Warranty | Limited lifetime |
| Returns | Free 60-day returns |
| Shipping | Free on orders over $200 |
The Moki Doorstep stands out for its safety and durability. It’s become very popular, thanks to its reliability and the positive feedback from users. This shows it’s a great choice for getting to your car’s roof.
Challenges and Legal Battles
The Moki Doorstep has faced big challenges, especially with patent protection and fighting fake products. Their story shows how hard it is to protect new ideas and keep them safe from copycats.
Patent Protection and Infringements
A key case (No.: 19CV04876) was filed on September 12, 2019. It involved Moki Doorstep Corporation and the Browns. They wanted to keep the Moki Doorstep patent safe. The case was heard on May 26, 2020, in California.
The U.S. District Court decided that disputes must be solved under Delaware law. This made it clear that fighting for patent rights is very complex.
Steps Taken to Combat Counterfeits
Moki Doorstep has been very active in fighting fake products. They have removed thousands of fake listings from online stores. This helps keep their product real and valuable.
They also started a motion to stop a summons against Alyssa Brown on April 6, 2020. Moki Doorstep keeps working with global agencies to stop imitation products. This way, they make sure customers get the real deal.
Future Prospects and Potential Developments
The future is bright for Moki Doorstep. They plan to keep innovating and growing. After Shark Tank, sales skyrocketed to $1 million in just two weeks. This shows how much people want their products.
Alyssa and Zachary Brown are excited for what’s next. They want to make the brand even stronger.
Plans for New Products
Moki Doorstep is adding new tools for cars. They use their firefighting and nursing skills to make things better. Their goal is to make life easier for car owners.
They aim to create more products that are easy to use and last long. This will help them reach more people.
Expansion into International Markets
Moki Doorstep is ready to go global. They have a deal with Rightline Gear to help them. This deal will make their products available in more places.
They’ve already seen success in the U.S. Now, they want to help car owners all over the world. Their dream is to make it easy for everyone to access car rooftops.