Have you heard of Nui, the keto-friendly cookie brand? It was first called Keto Kookie. It got a dive investment of $300,000 for 25% ownership on Shark Tank. This support from Alex Rodriguez was a big deal for them. It really put them on the map. With a new name, Nui, they became even more popular. Thousands now know about them, including a shout-out on the Joe Rogan Experience. This made them a favorite snack for those on the keto diet.
Nui cookies are a great choice for a low-carb high-fat snack. They got a thumbs up from ketone expert Dom D’Agostino and others in the keto world. You can try flavors like Double Chocolate, Chocolate Chip, Peanut Butter, and Cinnamon Snickerdoodle. They even have a Ginger flavor for the holidays. Their moment on Shark Tank really helped the brand grow. It showed their cookies were a smart choice for keto fans.
Key Takeaways
- Nui Cookies secured a $300,000 investment from Alex Rodriguez on Shark Tank.
- The brand, formerly known as Keto Kookie, rebranded to appeal to a broader market.
- Endorsements from figures like Joe Rogan and Dom D’Agostino boosted their visibility.
- Nui offers flavors such as Double Chocolate, Chocolate Chip, Peanut Butter, and more.
- Their Shark Tank success marked a significant expansion for the brand.
Introduction to Nui Cookies: A Keto Delight
Nui Cookies, once known as Keto Kookie, changed their name in May 2018. This was to reach more people. Their appearance on the Shark Tank nui product episode on November 25, 2018, was part of this change. Because of their tasty flavors and keto-friendly focus, both fans and experts love them.
From Keto Kookie to Nui Cookies
Changing the name to Nui Cookies was more than just a new look. It showed a bigger plan to appeal to not just keto followers. On Shark Tank, the Nui team highlighted why their cookies were great, winning a great deal. Also, being on shows like the Joe Rogan Experience greatly boosted their fame among health snack lovers.
Health Benefits and Taste
Nui Cookies are special because they’re both tasty and healthy. Dom D’Agostino, a ketone expert, supports these cookies. They have low net carbs and sugars, using natural sweeteners like erythritol and monk fruit.
These cookies also have good fats, making them fit for keto and tasty. This balance means you can enjoy them without worrying about health.
| Key Ingredient | Health Benefit |
|---|---|
| Erythritol | Low glycemic index, helps manage blood sugar |
| Monk Fruit | Natural sweetness without added calories |
| Coconut Oil | Provides healthy fats essential for keto diet |
If you love keto diets or just want a tasty, healthy treat, Nui Cookies are for you. With nods from people like Dom D’Agostino and being mentioned on the Joe Rogan Experience, these cookies are a top choice for a keto-friendly snack.
Nui Product Shark Tank: Major Milestone
Kristoffer Quiaoit and Victor Macias reached a key point by appearing on Shark Tank with Nui Cookies. They asked for $300,000 in exchange for 10% of their company. They talked about how the keto diet helped them lose weight and feel more energetic. They also pointed out that Nui Cookies contain less sugar than regular cookies. This means you can eat a whole box and still take in less sugar.
The Pitch and Investment

The founders impressed the Sharks with their unique product. They had made $1.1 million in sales in just 12 months, showing strong growth. This success led to offers from Kevin O’Leary, Barbara Corcoran, and Alex Rodriguez. They were interested in the product’s potential and the founders’ inspiring stories.
Investor Reactions
Alex Rodriguez decided to invest $300,000 for a 25% stake in the company. His decision was influenced by more than the product. He admired the founders’ success story and their determination as immigrants. This partnership has increased the buzz around Nui Cookies, boosting their fame and trustworthiness.
Since appearing on the show, Nui Cookies have received fantastic reviews. Keto fans and people looking for healthier snacks have praised them highly. The involvement of the investor panel, especially A-Rod, has made the brand even more trustworthy. This has encouraged more people to try Nui Cookies.
| Investor | Offer | Equity Stake | Motivation |
|---|---|---|---|
| Alex Rodriguez | $300,000 | 25% | Product potential and personal connection |
| Kevin O’Leary | N/A | N/A | Interested but did not finalize offer |
| Barbara Corcoran | N/A | N/A | Interested but did not finalize offer |
Nui Cookies: Product Features and Where to Buy
Nui cookies have gained a lot of fans in the keto world, especially after appearing on Shark Tank. They’re low in sugar and packed with healthy fats, like coconut oil and grass-fed butter. This makes them perfect for the keto diet’s focus on low carbs and high fats. Each cookie has just 1 gram of sugar, thanks to natural sweeteners. They’re also gluten-free and don’t have GMOs, which appeals to many people.
There’s a variety of flavors to pick from, such as Double Chocolate, Peanut Butter, and Cinnamon Snickerdoodle. Nui Cookies caters to all sorts of preferences, making them quite popular. For those wondering where to buy them, it’s easy. You can get them directly from the Nui website or through Amazon. They come in packs of various sizes, fitting different needs.
Finding Nui cookies is easier now that they’ve become more popular, especially for those who’ve watched their Shark Tank episode. If you’re looking for gluten-free keto snacks that taste great, Nui is a fantastic choice. Their commitment to being keto-friendly and delicious ensures they continue to satisfy health-conscious snackers.