Can a wine chiller turn a college project into a big business? ProntoBev, a wine chiller from Shark Tank, wants to prove it. Created by Alexander Simone, it cools wine to 50 degrees Fahrenheit in 30 seconds. This solves the problem of watered-down wine from ice.
Despite its great start and a successful crowdfunding campaign, ProntoBev’s path has had ups and downs.
Key Takeaways
- ProntoBev appeared on Shark Tank seeking $100,000 for 5% equity.
- Alexander Simone secured $54,000 on Indiegogo, surpassing his goal by over 200%.
- Simone faced challenges fulfilling orders despite the initial success.
- ProntoBev’s journey post-Shark Tank involved customer dissatisfaction and accusations of being a scam.
- Mark Cuban made a deal for $100,000 for 25% equity in ProntoBev.
- Many backers were left without their ProntoBev units, leading to significant backlash.
Introduction to ProntoBev
ProntoBev is a new wine chiller that quickly cools drinks without losing flavor. It made a splash on “Shark Tank” with its unique design and the mind behind it.
A Brief Background
Alexander Simone created ProntoBev while at Arizona State University. He wanted to chill wine fast without water. After 13 prototypes, he perfected it, launching Pronto Concepts and ProntoBev.
The wine chiller uses a special “pronto gel” to cool wine in 30 seconds. This is a big step forward in drink technology.
The Innovator Behind ProntoBev
Alexander Simone is the genius behind ProntoBev. He wanted $100,000 for 5% of his company on “Shark Tank” Season 9. He showed how ProntoBev can cool drinks fast without water.
From a school project to a real product, Simone faced many hurdles. But he never gave up.
| Aspect | Details |
|---|---|
| Initial Investment Seek | $100,000 for 5% equity |
| Prototypes Made | 13 |
| IndieGoGo Funds Raised | $61,317 |
| Cost Per Unit | $22 |
| IndieGoGo Sale Price | $89 |
| Retail Price Goal | $129 |
| Shark Tank Offer | $100,000 for 25% equity |
| Additional Funds Post-Shark Tank | $100,000 |
| Product Chilling Time | 30 seconds |
Alexander Simone worked hard to make ProntoBev perfect. His efforts and smart funding moves show his drive for innovation.
The Inspiration Behind ProntoBev
Alexander Simone, the founder, had a big problem in college. He wanted to cool wine fast but ended up with a weak taste. He used a pasta strainer with ice and salt. This led him to create ProntoBev, a better way to chill wine.
From College Project to Market Solution
Simone turned his college idea into a real product. He learned CAD, 3D printing, and laser cutting to make it perfect. He used wine-grade stainless steel and a secret ingredient called ProntoGel. This made the wine cold in 30 seconds without losing its taste.
Challenges in Chilling Wine Quickly
Cooling wine fast was a big problem for wine lovers. ProntoBev solved this by keeping the wine’s taste. It’s better than using ice and salt because it cools wine fast and keeps its flavor. This made Simone’s college idea a hit in the market.
| Feature | ProntoBev | Conventional Methods |
|---|---|---|
| Cooling Speed | 30 seconds | 15-30 minutes |
| Flavor Preservation | Yes | No |
| Material | Wine-grade Stainless Steel | Plastic/Glass |
How ProntoBev Works
ProntoBev changes how we chill wine with its special technology. It quickly cools a bottle of wine. This is thanks to modern physics and advanced materials.
The Science Behind the Cooling Technology
ProntoBev’s tech combines physics and chemistry in a unique way. It cools a wine bottle in about 30 seconds. This doesn’t water down the wine.
It uses special cooling chambers for fast and even cooling. This is great for white wines and rosé, which should be chilled to 40 to 50 degrees Fahrenheit.

For red wines like pinot noir and chardonnay, ProntoBev cools them to 50 to 60 degrees Fahrenheit. This keeps the wine’s flavor and quality intact. It’s a must-have for wine lovers.
Pronto Gel: The Secret Ingredient
The secret to ProntoBev’s fast cooling is its Pronto Gel. This special gel helps transfer heat quickly. It lets users get the wine to the perfect temperature without losing its taste.
Here’s a quick comparison of recommended wine serving temperatures:
| Wine Type | Optimal Temperature (°F) |
|---|---|
| Pinot Grigio, Rosé, Sparkling Wine | 40 – 50 |
| Chardonnay, Pinot Noir | 50 – 60 |
| Port, Cabernets | 60 – 65 |
Pronto Gel in ProntoBev shows the brand’s dedication to quality and innovation. It makes sure wine lovers enjoy their wine at the best temperature. This improves their wine-drinking experience.
ProntoBev’s Shark Tank Journey
Simone’s time on Shark Tank Season 9 was a big moment for ProntoBev. He asked for $100,000 for 5% of the company. He showed the Sharks how ProntoBev can chill any drink in just 30 seconds.
The Pitch: Seeking Investment
Simone showed off ProntoBev’s quick wine cooler during the pitch. He highlighted its speed and design. The Sharks had mixed feelings, with some doubting the $2 million value.
But they saw the product’s big potential to change the drink industry.
Investor Reactions and Offers
The Sharks had different thoughts on ProntoBev:
- Shark 1 made an offer with certain conditions.
- Shark 2 decided not to invest, seeing too much competition.
- Shark 3 suggested a deal with another Shark.
Mark Cuban saw something special in ProntoBev’s tech. He offered $100,000 for 25% equity, but only if they could get more money. This showed how crucial negotiation is in Shark Tank.
ProntoBev’s time on Shark Tank caught the Sharks’ and viewers’ attention. It showed the demand for such a product. The pitch showed how good preparation can turn doubts into excitement for investing.
Outcomes from the Shark Tank Appearance
After appearing on Shark Tank, ProntoBev saw many changes. They got a lot of visibility and a sales boost. But, they also faced problems like fulfillment issues and mixed customer reviews.

Deal with Mark Cuban
ProntoBev’s big moment was getting a deal with Mark Cuban for $100,000 for 25% equity. Before Shark Tank, they raised over 200% of their crowdfunding goal. This deal was a big step for their growth and visibility.
Post-Show Developments and Challenges
Even with a deal, ProntoBev faced many challenges after Shark Tank. They wanted to raise another $100,000 to grow their business. They launched new products and improved designs based on customer feedback. But, they didn’t overcome all their problems.
| Metric | Outcome |
|---|---|
| Initial Investment | $100,000 from Mark Cuban |
| Indiegogo Campaign | Nearly $60,000 raised |
| Customer Reception | Mixed reviews; برخی style’s Dr. praised chilling ability, others criticized design |
| Product Line Expansion | Introduction of smaller versions, pro models, and accessories |
ProntoBev had to deal with many challenges, like meeting their deal with Mark Cuban and solving fulfillment problems. Despite these, they kept working to improve their products and customer service.
Customer Reactions to ProntoBev
The buzz around ProntoBev grew after it was featured on Shark Tank and raised a lot of money online. But, many customers were left feeling let down. ProntoBev reviews show big problems with customer satisfaction. Despite raising more than expected, many orders were delayed or never arrived.
People have been upset about not getting their orders and not hearing from the company. Some even think it might be a scam. On ProntoBev’s Indiegogo page, as of May 2023, many are still asking for refunds and updates. This has hurt the brand’s reputation a lot.

ProntoBev was supposed to chill wine fast, but it didn’t live up to the hype. The company’s failure to deliver on time and keep customers informed has been a big letdown. Some have waited over four years for their product, making things even worse.
ProntoBev’s problems show how hard it is to meet customer needs and grow a business. The excitement from Shark Tank and crowdfunding success was too much for them. This has left many customers unhappy.
Despite its cool idea, ProntoBev’s delays and unfulfilled promises have damaged its image. It’s a lesson in how important it is to keep customers happy and deliver on time. This is key for good customer satisfaction and product feedback.
The Controversy Surrounding ProntoBev
ProntoBev was once seen as a promising venture after it appeared on “Shark Tank.” But, it faced a lot of backlash. This was mainly due to fulfillment problems and customer complaints.

Fulfillment Issues and Delays
After its successful pitch on “Shark Tank” in 2017, ProntoBev hit many roadblocks. It promised to chill drinks in under 30 seconds. But, it failed to deliver on this promise.
On Indiegogo, it raised over $53,000 from 470 backers. Yet, customers faced long delays and never got their orders. This led to a lot of fulfillment problems.
Customer Complaints and Accusations
Customers grew frustrated and shared their issues on social media. They complained about unfulfilled orders and hard times reaching customer service. Many thought Pronto Concepts was running a scam.
They said they were promised the product was almost ready, but it never came. This made the customer complaints even worse. The company’s social media pages being deleted or inactive didn’t help.
This all damaged ProntoBev’s reputation. It raised big questions about its future and if it could keep its promises.
Where is ProntoBev Now?
ProntoBev made its debut on “Shark Tank” in 2017. Alexander Simone wanted $100,000 for a 5% stake. He later accepted Mark Cuban’s offer of $100,000 for 25%. But today, ProntoBev’s status is quite different.
Current Status of the Company
ProntoBev faced many challenges after its success. The Indiegogo campaign raised nearly $60,000 before “Shark Tank.” But, delays and fulfillment issues frustrated backers, leading to demands for refunds.
Pronto Concepts’ social media is almost gone. There are no updates on Facebook and Instagram. Their Twitter account has been silent since 2018.
Recent Updates and Activities
By 2024, ProntoBev’s value is estimated at $100,000. The Pronto Concepts website doesn’t let you order ProntoBev. Mark Cuban’s site doesn’t mention Pronto Concepts either.
Pronto Concepts is still active and worth $100,000. But, there’s no sign of ProntoBev’s operations or fulfillment. Alexander Simone now runs Make X Now, offering business consulting. He worked there for over two years, ending in November 2023.
Here’s a quick look at ProntoBev’s journey and current state:
| Milestone | Details |
|---|---|
| Shark Tank Appearance | 2017 |
| Investment Sought | $100,000 for 5% |
| Mark Cuban’s Offer | $100,000 for 25% |
| Indiegogo Campaign | Nearly $60,000 Raised |
| Social Media Activity | No Updates since 2018 |
| Current Valuation | $100,000 (2024) |
| Founder’s Current Focus | Business Consulting at Make X Now |
ProntoBev’s journey has been complex, with more challenges than expected.
Other Products by Pronto Concepts
Pronto Concepts didn’t stop with ProntoBev. They introduced ProntoAer, a wine aerator to go with the wine chiller. This shows their dedication to making wine tasting better.
ProntoAer: The Wine Aerator
ProntoAer aims to make wine taste better by aerating it. This boosts its flavors and smells. But, it has faced production and market adoption challenges, just like ProntoBev.
Future Product Plans
Pronto Concepts is planning more innovations. They are working on new products, hoping to overcome past issues. They aim to launch more groundbreaking solutions in the future.