Can a simple freezer tray change how you prepare and store meals? Souper Cubes aimed to prove this when they appeared on ABC’s Shark Tank. They quickly became popular, attracting families across the country. They were drawn to Souper Cubes’ promise of making meal prep easier and more eco-friendly. But what makes Souper Cubes special among all the kitchen gadgets from Shark Tank?
Key Takeaways
- Souper Cubes offer tray sizes including 1-cup, 2-cup, and 4-pack sets for versatile portion management.
- Customer testimonials highlight the product’s convenience, portion control, and versatility.
- Freezing food with Souper Cubes aids in reducing food waste and promoting sustainability.
- Efficient use of leftovers and bulk purchases lead to cost savings over time.
- Souper Cubes founders saw explosive growth, earning over a million dollars in sales within 24 hours of their Shark Tank episode.
- Souper Cubes’ founders secured a Golden Ticket offer from Lori Greiner on Shark Tank.
- The product is available on popular online marketplaces and retail stores, making it easily accessible.
Introduction to Souper Cubes
Souper Cubes have become a key tool in many kitchens. They change how we store and keep food fresh. Their silicone trays with lids help portion soups and meals, solving storage problems.
The design of these freezer trays for soups saves space in freezers. It also keeps food safe and easy to access.
Since “Shark Tank,” Souper Cubes have grown a lot. In their first year, they made nearly $950,000. They were expected to make $3.3 million that year.
Their trays stack, saving freezer space. They’re safer than freezer bags or glass containers. This makes them a top kitchen gadget.
The Sendowski couple pitched Souper Cubes on Shark Tank. They wanted $400,000 for 5% of their company. Lori Greiner offered them the exact amount they asked for.
After Shark Tank, their sales soared. They made $8.6 million the next year.
Souper Cubes are now in big stores like Bed Bath & Beyond and Crate & Barrel. They also sell stoneware dishes, cookie trays, and MyMilk freezer trays for nursing moms. Costco just started selling them too.
In short, Souper Cubes are more than a kitchen gadget. They make storing food easier and safer. With their growth and new products, they’re a big hit in kitchen storage.
The Origin Story of Souper Cubes
Souper Cubes started as a way to improve food freezing. In 2017, Michelle Sendowski, her husband Jake, and friend Sasan used Jake’s engineering skills. They created a storage tray that quickly became popular for its design and usefulness.
Conceptualization and Creation
The founders wanted to solve food storage problems. They aimed to make something functional, safe, and eco-friendly. The Souper Cubes are made from 100% FDA food-grade silicone, ensuring they are durable and safe.
Each tray is made with thicker silicone and has a stainless steel wire inside. This makes them stand out in kitchen innovation. The team pays close attention to every step in making the product, ensuring it meets high standards.
Initial Market Success
Souper Cubes quickly became a hit in the market. They offered different sizes, from 2 tablespoons to 2 cups, and even a tray for breast milk. The 1-cup and 2-cup trays were especially popular for their large capacity.
These trays were great for freezing food and reducing waste. They also made meal prep easier. During the COVID-19 pandemic, Souper Cubes became even more popular as people tried to shop less.
In the first year, Souper Cubes almost hit a million dollars in sales. They were sold in national kitchen stores. Sometimes, demand was so high that it outpaced supply, showing how well the product was doing.
| Feature | Description |
|---|---|
| Material | 100% FDA food-grade silicone, BPA-free |
| Portion Sizes | 2 tablespoons to 2 cups |
| Design | Thicker silicone and stainless steel wire for durability |
| Community | Thousands of engaged users sharing recipes and tips |
How Souper Cubes Landed on Shark Tank
Souper Cubes’ journey to Shark Tank started with a solid base and impressive sales. They wanted to grow more and get mentorship from investors. Their pitch showed their strong market position and low production costs, making a strong case for investment.
Initial Pitch
Jake and Michelle Sendowski, the founders of Souper Cubes, aimed to get $400,000 for a 5% stake. They highlighted their over $14 million in lifetime sales and big sales through major retailers and Amazon. Their pitch focused on the product’s strong market acceptance and growth potential.
Souper Cubes made nearly a million dollars in its first year. By the time they were on Shark Tank, they had reached $1.6 million in sales. The first 24 hours after the Souper Cubes Shark Tank episode aired, sales jumped to $938,000. Each tray costs $3.80 to make and sells for $19.95, showing high profit margins.
Investor Reactions
The investors were drawn to Souper Cubes’ strong sales and profitability. Lori Greiner, in particular, saw the huge potential in this kitchen tool on Shark Tank. She offered a deal that greatly increased Souper Cubes’ market presence and credibility.
The product’s versatility and new offerings, like different tray sizes and stoneware baking dishes, showed the founders’ dedication to innovation. This caught the interest of several sharks, leading to a key Shark Tank investment. It helped Souper Cubes reach new success and recognition in the market.
The Key Features of Souper Cubes
Souper Cubes have changed the kitchen world with their convenience and efficiency. They stand out with their design, functionality, and variety in sizes. This makes them perfect for any kitchen.
Design and Functionality
The design of Souper Cubes is made from 100% food-grade silicone. This makes them durable and flexible. They can handle oven temperatures up to 415°F, making them versatile.
They can be used for freezing, storing, and even baking. The trays have precise measurement markings for portion control. This is great for those who want to eat healthy.
Also, Souper Cubes can be stacked to save space in the freezer. This is a big help in keeping the kitchen organized.
Sizes and Specifications
Souper Cubes come in different sizes, from two tablespoons to two cups. This makes them perfect for various cooking tasks. They help reduce food waste by allowing you to freeze leftovers and ingredients.
Here’s a look at the available sizes:
| Size | Intended Use |
|---|---|
| Two Tablespoons | Perfect for freezing small amounts of ingredients like herbs or baby food. |
| Half Cup | Ideal for portioned fruit purees, soups, and sauces. |
| One Cup | Great for meal prep, storing soups, stews, and broths. |
| Two Cups | Suited for larger meal portions and bulk freezing. |
Souper Cubes are great for those who like to plan their meals. They are also good for the environment because they reduce single-use plastics. Adding Souper Cubes to your kitchen is a smart choice.
Souper Cubes: Freezer Tray for Soups Shark Tank
Souper Cubes made a splash on the Shark Tank episode. They changed how we freeze and preserve soups and other foods. This tray keeps meals fresh longer, cuts down on waste, and saves money by letting us buy in bulk. It also keeps the nutrients in our home-cooked meals.
Souper Cubes make it easy to control portions and cook in bulk. They come in sizes like 2T/1oz, half-cup, 1-cup, and 2-cup. This makes storing different foods simple. People love them because they hold more than regular ice cube trays.
“Souper Cubes are absolutely incredible! The convenience factor is tremendous! Helps with portion control and cooking ahead. They work perfectly!” – Jennifer M., Ultimate Gift Set 4 Pack
Ron has used Souper Cubes for years. He loves them for freezing soups, pasta dishes, and even cobblers. This shows how versatile they are.
Penny K. is also a big fan. She says: “Where have you been all my life! I’m using these Souper Cubes for everything – soups, apple sauce, sweet potato purée, you name it!“
People worry about food safety, but Souper Cubes are tested to meet high standards. This makes them safe and reliable. After being on Shark Tank, Souper Cubes have gained more fans and positive reviews.
| Advantages | Customer Quotes |
|---|---|
| Extended Food Lifespan | “Helps with portion control and cooking ahead. They work perfectly!” – Jennifer M. |
| Bulk Purchasing Capability | “We use the Souper Cubes constantly.” – Ron |
| Versatility in Uses | “I cannot believe how much I am using these Souper Cubes!” – Penny K. |
Thanks to Shark Tank, Souper Cubes are more popular than ever. They offer practical benefits and get great reviews. As more people use them, the demand for smart food storage grows.
Shark Tank Investment Offers
When Souper Cubes appeared on Shark Tank, they got several offers. These showed the hard work and excitement of the entrepreneurs.
Lori Greiner’s Golden Ticket
Lori Greiner’s offer was a big deal for Souper Cubes. She gave them $400,000 for 5% of the company. This was exactly what the founders wanted.
Her investment not only gave them money. It also brought her knowledge in growing consumer products.
Other Sharks’ Offers
Other Sharks also made strong offers. Kevin O’Leary proposed two deals:
- $400,000 for 15% equity
- $400,000 for 3% equity plus $0.40 royalty per unit sold until $1 million is repaid
Barbara Corcoran also made her own offers:
- $400,000 for 10% equity
- $800,000 for 20% equity
In the end, the founders chose Lori Greiner’s offer. They saw the value she could bring to their product.
| Shark | Offer |
|---|---|
| Lori Greiner | $400,000 for 5% equity |
| Kevin O’Leary | $400,000 for 15% equity OR $400,000 for 3% equity plus $0.40 royalty |
| Barbara Corcoran | $400,000 for 10% equity OR $800,000 for 20% equity |
Post Shark Tank Success
After appearing on “Shark Tank,” Souper Cubes saw a huge change. This change had a big impact on the market. In just 24 hours, they made nearly $1 million in sales.
Sales Surge and Market Expansion
Orders poured in, boosting sales. They made $940,000 in their first year. Then, they jumped to $1.6 million the next year.
Since then, Souper Cubes has made $14 million. This includes $8.6 million after the show. They expanded to Mexico, Europe, and the Middle East. They also partnered with big names like Dillard’s and Bed Bath & Beyond.
Media Features and Social Media Buzz
Souper Cubes got featured on “Today,” Martha Stewart, and Delish. They used TikTok and Instagram to show off their product. This helped them reach more people.
| Year | Sales | Key Milestones |
|---|---|---|
| First Year | $940,000 | Initial Market Penetration |
| Second Year | $1.6 million | Broader Retail Partnerships |
| Since Shark Tank | $8.6 million | International Expansion |
| Lifetime Sales | $14 million | Sustained Market Presence |
Souper Cubes’ journey after Shark Tank has been amazing. They now have a net worth of $8 million. They’re still making waves in the freezer tray market.
Why Souper Cubes Stands Out in the Market
Souper Cubes have changed the game in food storage with their unique features. They offer better space use, portion control, and ease of use. This makes them stand out from regular containers.
Comparison to Regular Storage Containers
Regular storage containers can’t match Souper Cubes’ versatility and functionality. Souper Cubes are designed as top-notch freezer trays. They’re great for both bulk cooking and individual servings.
- Space Efficiency: Souper Cubes are stackable, saving freezer space.
- Portion Control: They come in sizes like 1-cup cubes and 2-cup trays. This helps manage portions accurately.
- Ease of Use: They’re simple to use. Just fill, freeze, and repeat for easy meal prep and storage.
User Testimonials
Users love Souper Cubes for many reasons. They praise how these freezer trays improve their food storage and cut down on waste. Here’s how Souper Cubes compare to regular containers:
| Feature | Souper Cubes | Regular Containers |
|---|---|---|
| Portion Control | High – 1-cup & 2-cup trays | Low – Inconsistent sizes |
| Space Efficiency | Stackable and well-organized | Often bulky and mismatched |
| Durability | Long-lasting and sturdy | Prone to wear and tear |
| User Satisfaction | Overwhelmingly positive | Mixed reviews |
Souper Cubes have received lots of positive feedback. Users say they help keep the kitchen organized and extend food life. This leads to big savings.
Current Product Lineup and New Launches
Souper Cubes has grown a lot since it started. It now offers a wide range of products, showing their commitment to kitchen gadget innovations. It began as a small project in 2017 but became a full-time job for the founders by 2021. They started by helping bone broth makers but now serve many more, like meal preppers and new moms.
The Souper Cubes product range includes trays of different sizes. These trays have precise fill lines for various cooking needs:
| Tray Size | Fill Lines |
|---|---|
| 2-Cup Tray | 1-cup and 2-cup |
| 1-Cup Tray | 1/2-cup and 1-cup |
| 1/2-Cup Tray | 1/4-cup and 1/2-cup |
| 2-Tablespoon Tray | 1-tbsp. and 2-tbsp. |
New products include trays for breast milk storage and a relaunched utensil set. These are made from high-quality, food-grade silicone. This shows Souper Cubes’ dedication to innovation in kitchen gadgets. They also offer meal prepping tools like markers and labels to help organize frozen food.
Souper Cubes keeps innovating to meet the changing needs of their customers. They are sold in places like Williams Sonoma and Amazon.com. The brand has received great reviews and even the “Amazon’s Choice” badge.
Availability and Where to Buy Souper Cubes
Getting your hands on Souper Cubes is now super easy. These cool kitchen tools are found online and in stores across the U.S. They’re perfect for improving your food storage or as a gift for a cooking lover. You have many places to buy them.
Online Marketplaces
Shopping online is convenient, and Souper Cubes are no exception. You can find them on their official site and on Amazon. The site has all the products, including the MyMilk freezer trays and Cookie Tray. Amazon also has them, with reviews to help you choose.
Buying online means fast shipping and great customer service. It’s easy to get Souper Cubes with just a few clicks.
Retail Stores
For a hands-on shopping experience, check out retail stores. Places like Sur La Table and Williams Sonoma carry Souper Cubes. You can see their quality and how they work.
Big stores like Bed Bath & Beyond, Dillard’s, and Crate & Barrel also have them. The Container Store now sells them too. This makes it easy to find Souper Cubes in stores near you.