Ever wondered if there’s a simpler way to enjoy your favorite drinks at outdoor events without the hassle of packing numerous bottles and cans?
Enter SquareKeg’s revolutionary portable keg system, which made waves on Shark Tank. It offers a compact and convenient solution for drink enthusiasts. The SquareKeg Shark Tank pitch showed how this product can change get-togethers. It provides a unique way to serve drinks, keeping them fresh and carbonated for longer.
The SquareOne® Mini Keg is designed for portability and can hold up to 128 ounces. That’s about 8 pints or 3 bottles of wine. It’s perfect for any event. Made in Spokane, Washington, it’s great for backyard parties or camping trips.
Key Takeaways
- The SquareOne® Mini Keg dimensions are 9.5″ H x 5″ W x 12″ L, weighing only 6 pounds.
- SquareKeg appeared on Shark Tank in Season 14, Episode 6, seeking $300,000 for 10% equity.
- The final deal struck was $300,000 for 20% equity, with Kevin O’Leary as the investor.
- It can maintain carbonation and freshness for up to two weeks with its specialized CO2 cartridges.
- The company has generated over $1.4 million in gross revenue and sells each unit for approximately $260.
Introduction to SquareKeg Portable Keg System
The SquareKeg Portable Keg System is a innovative drink solution for beer and cocktail fans. It makes serving drinks easy, whether at home or on the move. Its ease and versatility have made it a favorite among many.
What is SquareKeg?
SquareKeg is a portable beer keg that makes storing and serving drinks simple. Tim Loucks introduced it on Shark Tank, catching the eye of investors and consumers. It’s great for beer, cocktails, wine, and cold brew, making it a go-to for many.
Why Choose SquareKeg?
There are many reasons to pick SquareKeg. It keeps drinks fresh and is easy to use anywhere. The SquareOne mini kegs and “Nitro” edition are high-quality and worth the price. Plus, refill cartridges are affordable, making it even more appealing.
| Attribute | Details |
|---|---|
| Initial Investment | $300,000 for 10% equity |
| Mini Keg Price | $249 |
| Nitro Edition Price | $399 |
| Lifetime Sales | $1.4 million |
| Annual Sales (Post Shark Tank) | Over $1 million |
| Kevin O’Leary’s Investment | $300,000 for 20% equity |
SquareKeg is known for its quality and innovation in the portable beer keg market. It’s perfect for any event, from backyard gatherings to camping trips.
Features of the SquareKeg System
The SquareKeg system is a must-have for anyone who loves drinks. It’s easy to use, portable, and perfect for any party. Let’s look at what makes it special:
Multi-Drink Compatibility
This system can handle many drinks, from beer to wine. It’s great for craft beer, cocktails, wine, and even cold brew coffee. It can make over 20 drinks at once, saving you time at parties.
Patented Technology
The SquareKeg system uses patented keg technology. This tech keeps your drinks fresh and easy to pour. It’s smart for small spaces, making it a top choice for those with limited room.

Portable and Convenient
This convenient party accessory is easy to carry. It’s perfect for outdoor events or parties. It’s tough but light, so it won’t weigh you down.
The SquareKeg holds 1 US gallon (128 ounces) of your favorite drinks. It’s a great deal, with a 37% discount for a limited time. The price drops from $399.00 to $249.00 USD.
Try it risk-free for 30 days. With 351 reviews and lots of positive feedback, it’s a smart buy. People love its durability, ease of use, and ability to serve many drinks.
Key Benefits of SquareKeg
SquareKeg is a top choice for storing and distributing beverages. It’s great for both hobbyists and businesses. It’s all about being sustainable, keeping drinks fresh, and preserving carbonation.
Sustainability
SquareKeg is a green choice because it’s reusable. It cuts down on waste, unlike disposable kegs and bottles. This eco-friendly system saves money and the planet over time.
Long-Lasting Freshness
SquareKeg keeps drinks fresh for a long time. It’s perfect for beer, wine, and kombucha. The advanced seal keeps drinks tasting great, longer.
User Testimonials
People love SquareKeg. Chris R. says it’s practical and works well. Gary Allcox loves how it keeps drinks tasting better. These stories show why so many are happy with SquareKeg.
Real User Experiences
At SquareKeg, we value real feedback from our customers. We’ve collected many testimonials from happy users. They talk about how our product makes their lives easier and more fun.
These testimonials show how useful our product is in different social situations. They also show how much our community loves what we offer.
Chris R.’s Testimonial
Chris R. loved the SquareKeg for his social events. He said it made his gatherings better. “The SquareKeg system is super easy to use. It kept our drinks fresh and fizzy all night. Our friends were impressed too!”
Gary Allcox’s Testimonial
Gary Allcox enjoyed the SquareKeg on his camping trips. “It was amazing for camping. It’s easy to carry and set up. It kept our beer tasting great.”

Debra Cabrera’s Testimonial
Debra Cabrera used the SquareKeg at her family gathering. “It was perfect for our event. The drinks stayed fresh, and cleaning up was easy. Everyone loved it, and I’ll recommend it to others.”
Chris, Gary, and Debra’s feedback shows the SquareKeg is great for many situations. Their positive reviews prove our system is designed for your happiness. It’s clear that using SquareKeg products brings joy and satisfaction.
SquareKeg on Shark Tank
SquareKeg, a new portable keg system, caught everyone’s attention on Shark Tank. Tim Loucks, its creator, gave a great pitch. This impressed the sharks, leading to a big investment from Kevin O’Leary.
The Pitch
Tim Loucks asked for $300,000 for 10% of SquareKeg. He talked about how unique the product is. It keeps drinks like beer and coffee fresh for a long time.
The SquareKeg is small and holds 8 pints. It’s perfect for both home use and businesses.

Kevin O’Leary’s Investment
After talking and making offers, Kevin O’Leary chose to invest $300,000 for 20% of SquareKeg. He believed in the design and the USA-made parts. This deal made O’Leary known for finding great businesses.
Business Performance Post-Show
Being on Shark Tank really helped SquareKeg grow. They made over $1.4 million in sales. They even turned a $250,000 loss in 2021 into a profit.
Now, they’re aiming for a 15% profit margin. Their products, like the SquareOne mini kegs and Vino On Tap, are in high demand.
| Metrics | Details |
|---|---|
| Requested Amount | $300,000 for 10% equity |
| Agreed Amount | $300,000 for 20% equity |
| Gross Revenue | Over $1.4 million |
| Manufacturing Cost | $130 per unit |
| Profit Margin (Expected) | 15% |
| Loss in 2021 | $250,000 |
| Sales Increase Post-Show | Over 4,000 units sold, lifetime sales reaching $3.5 million |
| Sharks Without Offer | 3 (Daymond John, Lori Greiner, Peter Jones) |
How to Use SquareKeg System
The SquareKeg system is easy to use, even for beginners. It comes with simple setup instructions, cleaning tips, and adjustable carbonation settings. This ensures your drinks stay fresh for a long time.
Setting Up Your SquareKeg
Start by following the SquareKeg setup instructions. Make sure the stainless-steel cap is secure and all parts are tightly sealed. Here are the initial steps:
- Attach the dispensing nozzle firmly to the keg.
- Insert the CO2 cartridge into the regulator and connect it to the keg.
- Turn the pressure dial to the recommended PSI setting for your beverage:
- 5-7 PSI for carbonated drinks like beer.
- 10 PSI for the SquareOne® 2.0 keg.
- Up to 45 PSI for the SquareOne-Nitro® keg for nitro-infused beverages.
Filling and Cleaning

Filling and cleaning your SquareKeg is easy. Follow these tips to keep it clean:
- Detach all removable parts before cleaning.
- Rinse the keg thoroughly with hot water immediately after use to prevent residue buildup.
- For a deeper clean, use a mild detergent followed by a rinse with a sanitizing solution.
- Ensure the keg is completely dry before storing to prevent mold growth.
Adjusting Pressure
The SquareKeg system lets you adjust carbonation levels. Here’s how to manage pressure settings:
- Start with the recommended PSI for your beverage.
- Gradually increase or decrease the pressure using the CO2 regulator dial.
- Monitor the carbonation level and adjust as needed until you achieve the desired fizziness.
- For safety, do not exceed the max usage pressure for your specific SquareKeg model (20 PSI for SquareOne® and 45 PSI for SquareOne-Nitro®).
Perfect for Any Occasion
The SquareKeg Portable Keg System is great for many social events and outdoor activities. It’s perfect for backyard parties, camping trips, or tailgating. This system makes sure you have fresh drinks whenever you want, anywhere you are.
Backyard Hangouts
Backyard gatherings are key for socializing with loved ones. The SquareKeg Portable Keg System is easy to set up and transport. It lets you serve a variety of drinks, from beer to homemade sodas, pleasing everyone.
Camping Trips
Camping trips are better with the SquareKeg Portable Keg System. It’s made from high-quality stainless steel and keeps drinks cold for hours. It’s also light and simple to carry, making any campsite feel like a bar.
Tailgating Events
Tailgating is all about fun, sports, and friends. The SquareKeg Portable Keg System is built for these lively events. It has an adjustable CO2 regulator for perfect carbonation and is tough enough for pre-game fun. It makes every tailgate memorable, no matter the size of your group.
Customer Reviews and Ratings
Reviews for the SquareKeg system show it’s a hit with customers. It has 351 reviews and an average rating of 4.8 out of 5 stars. Let’s look at what some users have to say.
James B.’s Review
James B. loves the SquareKeg system for its ease and efficiency. He says it keeps drinks fresh, perfect for enjoying craft beers and cocktails. He calls it a “game-changer” for weekend parties.
His five-star rating shows he’s very happy with the product’s quality and performance.
Eric H.’s Review
Eric H. is a big fan of the SquareKeg. He likes how it works with different drinks, from beer to cold brew coffee. He says the taste is always great.
Eric values the time it saves, making over 20 drinks at once. His review helps keep the product’s ratings high.
Jack Furlong’s Review
Jack Furlong has great things to say about the SquareKeg. He loves how easy it is to use and how portable it is. It’s perfect for tailgating and camping.
He was impressed with the free and fast shipping, and the discount he got. His review adds to the positive feedback about the SquareKeg.
Reviews from James B., Eric H., and Jack Furlong show the SquareKeg is a top choice. Their positive feedback confirms its reputation as a favorite among beverage lovers in the U.S.
Comparing SquareKeg to Other Portable Keg Systems
SquareKeg is a top choice in portable keg comparisons. It has unique keg system features like multi-drink compatibility and a large storage capacity. These features make it stand out among competitors.
SquareKeg can hold 128+ ounces, which is like a 12-pack of beer or over 20 cocktails. Let’s see how it compares to other systems:
| Feature | SquareKeg | Other Portable Kegs |
|---|---|---|
| Capacity | 128+ ounces (gallon) | 60-128 ounces |
| Usage Pressure | 20 PSI (SquareOne), 45 PSI (SquareOne-Nitro) | 15-30 PSI |
| Gas Type | CO2 or Argon | CO2 |
| Beverage Freshness | Up to 2 weeks | Up to 1 week |
| Multi-Drink Compatibility | Beer, Wine, Cocktails, Soda | Primarily Beer |
SquareKeg is known for its versatility. It can store beer, wine, cocktails, and soda, unlike many other kegs. It also uses CO2 and argon gas cartridges, keeping drinks fresh for longer.
Its patented technology is another big plus. This technology helps keep drinks carbonated and tastes consistent. Other kegs might not keep drinks as fresh for more than a week.
Setting up SquareKeg is easy and quick, taking less than 10 minutes. It’s also compact, making it easy to store. These features have made it a favorite among customers, setting it apart from competitors.
Conclusion
As we wrap up, it’s clear SquareKeg has changed the game in portable drinks. It’s got patented tech, is super convenient, and cares about the planet. Kevin O’Leary’s big investment on *Shark Tank* shows how much potential it has.
Looking at the success after *Shark Tank*, SquareKeg’s done great. It’s seen a big jump in website visits, sales, and social media fans. They’ve sold over 4,000 units and made $1.4 million in a year. They’ve also introduced new items like SquareKeg VINO and NITRO, reaching more people.
For those thinking of buying, SquareKeg’s track record and happy customers make it an easy choice. Its unique design, green approach, and direct sales model add to its appeal. It’s more than a gadget; it’s a smart choice for those who love the outdoors and want to make a difference.